Re-Post – One of my favorite Seth Godin Posts

Seth Godin blogged this back in August 2011, I still refer to it now and then. It’s some good stuff.
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The warning signs of defending the status quo

When confronted with a new idea, do you:
•Consider the cost of switching before you consider the benefits?
•Highlight the pain to a few instead of the benefits for the many?
•Exaggerate how good things are now in order to reduce your fear of change?
•Undercut the credibility, authority or experience of people behind the change?
•Grab onto the rare thing that could go wrong instead of amplifying the likely thing that will go right?
•Focus on short-term costs instead of long-term benefits, because the short-term is more vivid for you?
•Fight to retain benefits and status earned only through tenure and longevity?
•Embrace an instinct to accept consistent ongoing costs instead of swallowing a one-time expense?
•Slow implementation and decision making down instead of speeding it up?
•Embrace sunk costs?
•Imagine that your competition is going to be as afraid of change as you are? Even the competition that hasn’t entered the market yet and has nothing to lose…
•Emphasize emergency preparation at the expense of a chronic and degenerative condition?
•Compare the best of what you have now with the possible worst of what a change might bring?

Calling it out when you see it might give your team the strength to make a leap.

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