As a planner, the concept of potential is a truly significant one. At the core, planning and strategy is about identifying and acknowledging potential, and then quantifying the change. Every board and executive planning session sets the ceiling for this potential, and the powerful effect this has on an organization should not be underestimated.
There are several key elements that are required for implementation to be successful. Doing this well requires plenty of complex thought, a variety of perspectives, and a hefty dose of leadership. Even though implementation is the greater challenge, top level planning sessions still set the height of the ceiling. Before this ceiling is established, it is worth challenging assumptions on which this view of the future has been established to ensure that they are correct as well as universally accepted.
And before you accept the future as you see it, know that your potential future is almost always greater than the one you are willing to acknowledge and pursue.