A big idea is not a strategy
Contrary to popular application, a vision or big idea is not a strategy. A strategy is how you align today’s actions to support tomorrow’s desired outcome, or overall aim. Here are a few ingredients that you’ll want to include:
A strategy involves a specific commitment
While terms are often interchanged, the end-state goal that you have envisioned for the future is not a strategy. A strategy is how you’re going about making that come to life, or reposition your organization. Because it describes how you’re going to achieve something, it can be translated down to specifics and hard numbers describing impact. If you can’t translate your strategy into objectives and targets, you may not have one.
A strategy involves taking a risk
As a leader, your primary job is to envision and operationalize strategy. This is all about being able to make change happen. If you are to be an effective leader, it’s important that you get used to taking professional risk, because your organization will only accomplish as much as you are prepared to promise, risk, and deliver.
A strategy involves a public commitment of what, how and when
Now that you know how you’re going to accomplish it, and you’ve committed to it publicly (so others can align in support of it), it’s time to make it time-bound. This is not a vision, it’s time to get specific about when you’re going to bring it to life. Inspiring others to achieve a strategy involves saying when it’s going to happen. Adjust if you need to, but be brave with what you’re committing to.
The clearer you get about what you want to achieve, the easier it is to get other people to help you bring it to life.