Strategy as a commitment, risk and time-frame

A big idea is not a strategy

Contrary to popular application, a vision or big idea is not a strategy. A strategy is how you align today’s actions to support tomorrow’s desired outcome, or overall aim. Here are a few ingredients that you’ll want to include:

A strategy involves a specific commitment

While terms are often interchanged, the end-state goal that you have envisioned for the future is not a strategy. A strategy is how you’re going about making that come to life, or reposition your organization. Because it describes how you’re going to achieve something, it can be translated down to specifics and hard numbers describing impact. If you can’t translate your strategy into objectives and targets, you may not have one.

A strategy involves taking a risk

As a leader, your primary job is to envision and operationalize strategy. This is all about being able to make change happen. If you are to be an effective leader, it’s important that you get used to taking professional risk, because your organization will only accomplish as much as you are prepared to promise, risk, and deliver.

A strategy involves a public commitment of what, how and when

Now that you know how you’re going to accomplish it, and you’ve committed to it publicly (so others can align in support of it), it’s time to make it time-bound. This is not a vision, it’s time to get specific about when you’re going to bring it to life. Inspiring others to achieve a strategy involves saying when it’s going to happen. Adjust if you need to, but be brave with what you’re committing to.

The clearer you get about what you want to achieve, the easier it is to get other people to help you bring it to life.

Glassdoor Reviews: How is greater transparency affecting your organization? just posted up the results of a recent study they completed on how job seekers are using Glassdoor reviews. I love new technologies that create transparency, like this, and I find it interesting to see how usage matures over time. Perhaps now is a good time to think about whether these emerging technologies will have any impact on your organization today, or in the next future. It’s not really a matter of if, rather when.

What are people saying about you?
Does this predict a future in which you’ll have to invest more resources in human capital in order to be able to acquire and retain the specialists you need to succeed?
Is that day here?
Or is it yet in the future?

Check out the new trends on usage of Glassdoor here, and think about what it means to your business.