Strategic Planning

Chasing two rabbits

Confucious once said: “The person who chases two rabbits catches neither”. The same goes with strategy and communication. As you step into the new year… Are you clear about the thing you’re working to achieve, personally? What is this year going to be about you conquering? Is your workforce clear Read more…

By Kirk, ago
Strategic Planning

Building 2 Tribes

After you build a beautiful and conceptual strategy, everything flows through 2 groups of people: 1) Employees 2) Customers Because of this, you have 2 major challenges: 1) Building a tribe of engaged employees 2) Building a tribe of loyal customers It’s important to bear in mind that there is Read more…

By Kirk, ago
Strategic Planning

Tenacious Strategy Execution

Implementing big strategies and transformational change within your organization is exciting, but it’s usually not easy. There are short-term challenges that are difficult because they require hard conversations and decisions. And there are challenges that are difficult because they require a sustained focus over a long period of time. Sustaining Read more…

By Kirk, ago
Strategic Planning

Client strategy distortion

Your desired client experience is rooted in your corporate value discipline and branding / market positioning objectives. So how do you know how accurately it is being translated into real experiences by your clients? Quite simply: What is the alignment between how clients describe you through feedback mechanisms and how Read more…

By Kirk, ago
Strategic Planning

What does this look like in 5 years?

Accountability systems within organizations create snapshots of performance. The thing to remember as you decipher these views at all levels of the organization is that where something is leading is more important than where it is today. At a corporate level, when you consider the ideal level of performance within Read more…

By Kirk, ago