Managing the importance of information

Every organization seeks to manage the information is receives from the world around it. We call it environmental monitoring. At some point, you have to make the decision around what is actually important, so you can stop talking about the things that aren’t. How does your organization systematically discern what is going on around you, what you need to pay attention to, what you can control and what you should ignore?

Environmental Acuity

Strategy is the set of decisions you make about how to position yourself to achieve your long term goals, in the context of what you know about the emerging environment. Well crafted strategy creates a competitive advantage, using your unique combination of strengths, positioning and assets in a way that can’t easily be replicated. All of this is based on what you believe to be true about the environment, so the quality of your strategy is fully dependant on how accurately you perceive the environment. By increasing your environmental acuity and the quality of analytical processes used to extrapolate the existing environment, you increase your chances of choosing a position that will be beneficial. After the direction is communicated, the focus of strategy management shifts to the quality of implementation and the possibility of the need for change in approach based on unseen changes in the environment.

Don’t underestimate the need for an environmental analysis model that forms the basis for decision making across the organization.