Marketing

Market Planning

Have you ever found yourself in a store, at a till, swiping your card and walked away from any sum of your own money without knowing what you were buying? Not likely. This kind of thing happens every day in consulting houses and agencies all over the world. This is Read more…

By Kirk, ago
Strategic Planning

Open Minded Planning

Plans come from the minds of individuals. The quality of your plan is largely based on the quality of input information available, but even more largely based on the kinds of “thinkers” you have in your organization. While it’s true that strategic people tend to rise to the top, this Read more…

By Kirk, ago
Strategic Planning

Options thinking

As you read about companies that were particularly successful in some way, do you see a common thread? I don’t see articles being written about companies that were incredibly effective in their black and white approach to business, how a power and control culture won them new markets, or how Read more…

By Kirk, ago