Strategic Planning

Demand the best from your agency

Each year, money gets washed down the proverbial toilet through the mis-use of agencies of every kind. The inherent advantage of bringing in “new blood” from the outside can be a huge advantage in the development of direction, a creative concept, a branding strategy or whatever. Often, you bring in Read more…

By Kirk, ago
Strategic Planning

Sound off: Where is the plan?

Through recent indirect exposure to public organizations, I have become increasingly aware and frustrated with the lack of direction and focus in how many of these organizations are managed. I therefore ask the question: If the rest of the world requires a sound business plan and strategic direction to survive, Read more…

By Kirk, ago