Virtual Marketing? Are games just for kids?
For all the emerging industries that are surfacing right now, one is popping up in a way that could fundamentally change how advertising is approached for many companies. With the advent of increasingly high-res virtual environments found in many new video games, some companies are already capitalizing on advertising opportunities. Several years ago, how many companies would have thought of paying for billboard space in a video game?
In an market where there is a tremendous amount of clutter, and an early recognition that new youth generations are completely different than previous generations (x)… what is your strategy for reaching these people? If you can make your brand relevent to them, this is something you should keep your eyes on. But guess who else is playing these games? Yes, there are 20, 30, 40 and 50 year old men buying Xboxes, I have a few in my own family.
So if you’re looking for a place where people want to be, stare intently at your ads for hours and still have their marketing guard down… this is a good place to start.