C.R.M.

Using your CRM system: Raising the bar

As I discussed in a previous article, a critical step in creating value from your CRM system is to establish a clear strategy/objectives that drive the technical development of your system. Clear direction always resuls in better outcomes and this serves as a reference point for project members. I said Read more…

By Kirk, ago
C.R.M.

Creating real value through your CRM system

Now that your software is running smoothly and your sales team is trained, you are probably looking to maximize your investment by creating measurably positive results. The CRM system is potentially connected to every layer of the company, including people and culture, systems and processes. For this reason, you must Read more…

By Kirk, ago
Strategic Planning

Do balanced scorecards really work?

Over the past 10 years, balanced scorecards have gained increased profile within corporate management. While it has been heralded by some as “the next fad,” it’s actually a significant step in management methodology. Now that a much larger percentage of companies have attempted a scorecard implementation, many have begun to Read more…

By Kirk, ago