C.R.M.

CRM: Customer experience

It’s 2007 and most major companies have spent millions of dollars implementing CRM systems. In preparation for impending or increased globalization in most markets (example: banking) there has been a lot of work done. Of all the business trends that have come and gone, this is one that probably should Read more…

By Kirk, ago
C.R.M.

Neocog Newsletter

I should probably mention that one of the CRM articles I wrote earlier this year was featured in the Neocog, August 2005 newsletter. The article was originally written for Neocog, with the full version being posted to this site. The article arhive can be found here: NEOCOG ARTICLE Neocog is Read more…

By Kirk, ago
C.R.M.

Using your CRM system: Raising the bar

As I discussed in a previous article, a critical step in creating value from your CRM system is to establish a clear strategy/objectives that drive the technical development of your system. Clear direction always resuls in better outcomes and this serves as a reference point for project members. I said Read more…

By Kirk, ago
C.R.M.

Creating real value through your CRM system

Now that your software is running smoothly and your sales team is trained, you are probably looking to maximize your investment by creating measurably positive results. The CRM system is potentially connected to every layer of the company, including people and culture, systems and processes. For this reason, you must Read more…

By Kirk, ago