What makes for a good strategy?
Everyone does it differently. This is my version of the truth…
A good strategy:
- Is built with a set of assumptions about the emerging future environment (Research)
- With analysis of the expected implications of this environment (Collective analysis – wisdom of crowds)
- And a realistic view of your unique set of assets, skills, positioning and collective abilities (Highly developed subject matter input)
- While purposefully shaping the attributes of your environment that you have control over for your benefit (Knowledge and strategy around competitive forces - Porter’s 5)
It is the CHOICE of how an organization is repositioning itself for the future, given this set of knowledge and assumptions.